When it Comes to Public Relations, It’s all About Partnerships

by Joanna Doven, CEO & Founder of Premo Consultants

CEO Joanna Doven stands with Walnut Capital CEO, Gregg Perelman in the Pittsburgh Google offices in Bakery Square.

People think that public relations is all about working with media to get people publicity in newspapers and on TV. True, that’s a big part of the job. But the part that excites and fulfills me even more is creating lasting partnerships by connecting clients whose work I respect and admire. In this business, like so many others, collaboration can lead to important work on relevant issues.

An event today at Bakery Square illustrated how such partnerships can benefit a widening sphere of people. Google’s CEO Sundar Pichai visited the company’s Pittsburgh offices to announce a $1 billion community initiative. Yes, a huge investment that comes on the heels of Huss Group’s work to connect our client, the Pittsburgh Public Schools, with Google’s nonprofit initiative to bridge the digital divide among students in underserved middle schools. With its Dynamic Learning Project, the multinational tech company is investing in teachers and youths in 50 schools, including three in Pittsburgh, to teach them about computers and Internet-related services and products, essentially showing them the opportunities that technical literacy can bring: jobs, entrepreneurship, economic empowerment.

Sandar Pichai, CEO of Google stands with superintendent of Pittsburgh Public Schools, Anthony Hamlet. After the big announcement, Pichai made a visit to Pittsburgh Langley K-8, a school where the Dynamic Learning Project is already in motion.

As he talked about Google’s commitment to its communities, Pichai enumerated the remarkable things that we can accomplish through collaboration. We couldn’t agree more.

His rare public appearance here to announce a national initiative shined the spotlight on our city, and his powerful words sparked my reflection on the collaborative partnerships that led up to this investment. Although many partners contributed to this watershed moment, our client, Walnut Capital, first set the machinery in motion. With its vision for Bakery Square, re-activating a living and working community adjacent to Carnegie Mellon University and the University of Pittsburgh, Walnut Capital created a physical pipeline to carry innovation from academia to market. It’s a space where some of the most influential companies of a generation are taking root.

Joanna Doven with fellow entrepreneurs creating partnerships by connecting people and growing their business.

Drawing inspiration from Pittsburgh’s industrial past, this local company has led by example, staking our city’s claim in creating the technology sector that will shape our future. Walnut’s principals created a cool neighborhood and tech community that reaches beyond Bakery Square and activates partnerships to lift up others to new levels.

Opportunity is for everyone. Learn how you can #GrowWithGoogle


Premo Consultants is a rapidly growing boutique social + traditional PR and public affairs agency.  Headquartered in Pittsburgh’s tech capital, Bakery Square, our powerful reach extends coast to coast.

Premo Consultants employees are our brand ambassadors and exhibit the same high energy, do-whatever-it-takes approach of CEO Joanna Doven.  We are passionate about getting our clients noticed, embracing the power of story-telling to solve problems and build value for stakeholders.  To do this, we combine our deep relationships with local and national reporters and community stakeholders with swift creative digital strategy that includes the strategic use of social media.

Who you will work with:

Employees of Premo Consultants work with some of our nation’s most dynamic institutions, entrepreneurs and corporations: from those fighting the spread of the Zika Virus, to Napa Valley wine producers, urban and regional public school systems and even the founder of MADD – our jobs are never the same from day-to day. Our clients are inspired by what they do every day, and our employees exhibit that same energy and passion for the work we do on their behalf.

What we need:

Our ideal employee lives a well-balanced, meaningful life and is always examining and pursuing greatness at work and beyond.  We enable individuals to be their best selves by offering a flexible schedule and an attractive workplace setting.  Our office in Bakery Square is one floor below Google’s regional headquarters.  While we believe that rigid work environments crush creative and entrepreneurial spirits, our employees need to have the ability to apply sensible structure whether inside or outside of the office in order to exceed our clients’ expectations.  And since our clients operate in a 24/7 world, we do too. Our ability to respond swiftly to their needs at a moment’s notice sets us apart, as does our creative use of social media both before, during and after traditional work hours.

Our people are the recipe for our success.


Chief Creative Strategist – Digital Operations

Chief Creative Strategist – Storytelling

Chief Creative Strategist – Digital Operations

1. Manage Premo Consultants (PC) social and owned-media.

  • Create and execute owned social and digital media strategy, building upon the reputable PC brand to promote the firm and its CEO in PR and trade publications, furthering PC’s position as an innovative thought leader in the new media landscape.

  • Write blogs and social media materials, including posts on Facebook, Instagram, Twitter and LinkedIn, acting as the ghost writer for the CEO to connect with other thought leaders and influencers with the goal of identifying new business opportunities.

  • Identify and implement measurement tools to analyze effectiveness of marketing output, both short- and long-term.

  • Identify opportunities to connect PC and its CEO with impactful thought leadership opportunities including speaking engagements, memberships, trade shows, etc.

  • Lead weekly meetings with the CEO to report on owned-media efforts and recommend shifts in strategy based on data analysis.

2. Manage client social and digital media accounts.

  • Develop social media strategy that suits each client’s unique business needs. Identify the relevant social media outlets, establish a schedule of posts for each, and then create engaging and (where appropriate) witty social media content that connects with the clients’ targets and aligns with their business objectives.  Creative use of hashtags and other means of building engagement, including paid boosts of certain posts, are central to achieving success.

  • Manage clients’ social media accounts. Prepare reports for CEO and clients that summarize the impact of our social media strategy.

  • Interface with existing clients on a regular schedule to stay current on new products, services and media-worthy developments.  Train clients to reach out to PC when post-able news occurs between regularly scheduled posts.

  • Maximize impact and understand value of video production for social and visuals that lead to engagement for PC social and client social.  Coordinate video/visual strategies into social campaigns.

  • When necessary due to capacity constraints, engage Premo’s strategic freelancers to help develop, post and boost social/digital content.

  • Identify new potential social/digital media clients for PC.  Collaborate with the CEO to implement outreach.


  • At least three-years of management experience in digital storytelling or related fields.

  • At least one-year experience in utilizing Facebook Ads manager and other paid digital platforms.

  • At least two-years of experience in videography/photography

  • Adobe Creative Suite experience preferred

  • Bachelor’s Degree preferred

*Competitive salary and benefits package

Chief Creative Strategist – Storytelling
  • Lead manager on public relations and public affairs client accounts. Coordinate strategy and cultivate relationship with client and their teams to ensure expectations are not only met, but exceeded.

  • Along with CEO, manage/cultivate relationships with local/regional print and TV media (newspapers, magazines, TV stations, cable).

  • Oversee traditional media research for out-of-region clients. Includes identifying targets and coordinating outreach.

  • Write/edit needed client communications including talking points, media advisories, press releases and stakeholder communications. Develop and execute meaningful dissemination strategies.

  • Assist team in writing/editing PC owned-media materials including blog posts when needed.

  • Assist with identifying opportunities for PC CEO to take part in meaningful thought leadership opportunities.

  • Assist CEO with proposal writing, ultimately taking over this role.

  • Assist digital strategist with storytelling to ensure consistency of message. May include reviewing social posts.

  • Assist with special projects developed by the CEO.

  • For crisis communications clients, assume second-in-command role when required, working closely with CEO to coordinate response. Note: This requires 24/7 availability and willingness to work overtime when necessary.

  • Monitor client-related and PC related media stories and identify stories that should connect with PC clients, leading to increased awareness opportunities.

  • New business development: Participate in new business pitches and cultivate relationships to benefit PC.


  • At least five-years in account management role with agency

  • At least five-years experience in storytelling-related field including journalism, or public relations — role must have included interface with reporters.

  • Bachelor’s degree

For consideration, please send your resumé to jhuss@hussprgroup.com.