Why Your Business Needs A Social Media Strategy in 2017

In today’s world, social media is undeniably the most powerful resource for marketing and public relations. Your target audience most likely spends a significant time on social networks. Your dream customer could be scrolling down a Facebook feed at this moment. A marketing plan without a social media strategy is a huge missed opportunity.

Statista predicts an estimated 2.67 billion social media users worldwide by next year. Platforms such as Facebook, Twitter, LinkedIn, and Instagram have the capability to connect people across the street or across the world. What other media source has the clout and capability to disseminate information to a worldwide audience just by clicking “post”?

Your business or non-profit needs a social media strategy.

Data from Facebook shows that- every minute, 293,000 posts are published, 510,000 comments are posted, and 136,000 photos are uploaded.

It’s easy to get lost in the sea of content, but with a strong and well-managed strategy, the right message reaches the right people. In the past couple of years, we’ve watched videos and photos go viral without intention. By studying this phenomenon, we’ve learned that a great social media strategy depends on the right content delivered to the people who care about the message. Changing algorithms are changing the heart of social media marketing. Hyper-targeted delivery is more important than ever as organic reach is losing value. That means social media marketing is no longer free.

To stay relevant it’s important that brands of all scale and size uphold the goal of being “discoverable.” How will anyone find your Facebook page, read that awesome blog, or stumble upon that quirky tweet that describes their life in 140 characters? It’s not an exact science, but there are several factors that have led Huss Group to success:

  • Consistent– It’s important to keep your post frequency consistent to create a system that works.
  • Attentive– Social media is ever-changing. It’s important to pay attention  and adapt your strategy, budget, and message to meet the need of your audience.
  • Creative– It takes creativity and unique ideas to cut through the density of online content and make your message stand out.
  • Engaging- Social networking is like socializing in real life. You have to give your audience a reason to want to talk to you.

Content that makes a splash will trigger a response. Our job is to help you guide that conversation.

There are 40 million active business pages on Facebook. To help yours stand out in 2017, Huss PR Group offers social media services ranging from isolated campaigns to full page development and daily management. Our goal is get clients noticed through creativity and business acumen that cuts through the clutter so your business can shine in the space where that matters.

Interested in receiving a free social media consultation? Contact Lauren Kucic at lkucic@hussprgroup.com.