Meet the team

Joanna Doven

CEO and Founder

joannaAn energetic and dynamic leader, Joanna Doven’s no-barriers approach in helping clients unearth opportunities through informing has earned her company’s respect from business and nonprofit leaders. She led strategic public relations campaigns for renowned stakeholders such as Mothers Against Drunk Driving founder Candace Lightner and aided in crisis communications planning for major corporations. As the former press secretary to a big city mayor, Joanna understands the importance of engaging community and governmental stakeholders in PR efforts.

From 2007 to 2013, Joanna managed the media 24/7 for a big city during the most consequential shift in how news was being reported: the advent of social media. She adapted city government to this shift by leading the city’s first branding initiative that modernized communications platforms, including the early adoption of government Facebook and Twitter social media channels. This experience molded Joanna’s unique approach to PR, which includes blending traditional and modern media approaches in order to gain influence. National agencies, including the United States Secret Service and National Football League, have recognized Joanna’s advanced public relations efforts.

In addition to high-profile public relations work, Joanna was a guest talk show host on the nation’s first radio station, KDKA Radio, and served on the advisory board of Allegheny County’s Office of Children, Youth and Families. Joanna received her Master’s Degree from Carnegie Mellon University and is certified by the Department of Homeland Security as an advanced public information officer.

Joanna was recently honored as one of Pittsburgh Magazine’s 40 Under 40 honorees. Read the article here.



Secured client coverage in influential publications such as Wall Street Journal, ABC’s Good Morning America, CNN International, NBC Nightly News and more.


Led all communications for international G-20 Economic Summit


Certified Advanced Public Information Officer by FEMA and DHS


Carnegie Mellon University master’s degree in public management

Niki Kapsambelis

Senior Communications Strategist

Niki Kapsambelis is a nationally recognized journalist and author with more than two decades of experience in  interviewing, storytelling, editing, and research. From complicated research-based and medical science issues to business, academia, entertainment, politics, and sports, she is able to quickly and strategically identify key message points and communicate them with compelling accuracy to a broad spectrum of audiences.

Niki Kapsambelis is a nationally recognized journalist and author with more than two decades of experience in  interviewing, storytelling, editing, and research. From complicated research-based and medical science issues to business, academia, entertainment, politics, and sports, she is able to quickly and strategically identify key message points and communicate them with compelling accuracy to a broad spectrum of audiences.

Niki’s first book, “The Inheritance: A Family on the Front Lines of the Battle Against Alzheimer’s Disease,” was published by Simon & Schuster in March 2017. The book, which culminated five years of in-depth research, traces the history and current state of Alzheimer’s research through the lens of a North Dakota family stricken with a rare genetic form of the disease. It was featured in The New York Times, Los Angeles Times, Wall Street Journal, NBC’s TODAY Show, The Chicago Tribune, and People magazine. Both Kirkus Reviews and the Library Journal awarded “The Inheritance” their coveted starred reviews.

Niki was a longtime newswoman for the Associated Press, working in New England, Pittsburgh, and Los Angeles and covering issues ranging from the O.J. Simpson murder trial to the Emmy Awards. She also wrote and recorded AP radio scripts and has recorded radio commercial voice-overs. She has served as a guest on WQED’s “4802” television show discussing current events and has given interviews to Salon, Sirius XM Radio, and NPR. She has collaborated closely with stakeholders at the University of Pittsburgh as well as Carnegie Mellon’s Tepper School of Business.

A native of Boston, Niki is an avid horsewoman and coached ice hockey for several years as a USA Hockey Level 4-certified coach. She frequently lectures at universities, libraries, and other venues around the country.

Charlie Crane

Senior Consultant

Charlie Crane brings more than 30 years of Wall Street insight and expertise to our team.  His extensive experience as an investor and writer brings a keen understanding of the connection between effective communications and building brand value for stakeholders in regulated industries such as wealth management and investment consulting.  He is also well-versed in the vital role that strategic storytelling plays in nonprofits, having served on boards spanning healthcare, social services, education and the arts.     

Charlie is Chairman of Douglass Winthrop Advisors, a registered investment advisor based in New York City. He co-founded Scotsman Capital Management and was Managing Partner of Spears Benzak Salomon & Farrell, as well as Chief Market Strategist for its corporate parent, KeyCorp.  He was a frequent guest on CNBC and Bloomberg Television, and was regularly quoted in the national press for his views on the financial markets.    

Charlie is currently a Director of The Dempsey Center in Lewiston, Maine; The Flea, an off-off-Broadway theater in New York City; the Center for Business, Government & Society at Tuck in Hanover, New Hampshire; and both the BPIA and Pool Association in Biddeford Pool, Maine, where he lives.

Jason Anthony

Senior Consultant – Digital Strategist

Jason Anthony is often referred to as “the master of all things digital” here at Premo. He is the founder and CEO of The Jason Anthony Group, LLC. Jason’s strategic digital media marketing skills and knack for profitable social campaigns have earned him recognition in a number of global publications including CBS, Parents, and Business Insider. With a passion for entrepreneurship and lifestyle design, he spends his time building new businesses, consulting, teaching and coaching. He loves traveling the world and learning more than he ever could imagine as one extremely proud father.

Carina Iannarelli

Creative Digital Media Strategist

A native Yinzer, Carina’s passions lie in the intersection of emerging technology, advertising, digital marketing, and storytelling, which she uses to to create and execute digital strategy. She has a B.A in Theatre and a B.S in Communication Studies focused in Digital Media from Slippery Rock University. Carina has been recognized back to back for her outstanding work in video production for the SRU Research Symposium. When she is not at Huss or searching for the best cup of coffee in Pittsburgh, you can find her designing anything, watching old films, practicing yoga, or food blogging.



Shawna Moore

Digital Marketing Associate, Los Angeles 

show and special event planning for Fortune 500 brands such as LG and Toyota and nonprofits such as Abrazo Healthcare or The Phoenix Police Department, Shawna deploys effective digital marketing solutions across industries that help businesses and nonprofits grow.

Thinking outside of typical marketing paradigms, Shawna takes pride in every client project, whether it’s to sell forklifts, recruit police officers, sling burritos or market margaritas. A hands-on, strategic thinker, she is passionate about emerging technologies and the changing landscape of digital marketing – aided by enhanced SEO opportunities, Facebook and other social media that provide a precise targeting tool for marketing campaigns.

Shawna Moore brings 10 years of top brand experience in digital marketing, helping Premo clients maximize their earned-media exposure on digital channels. From social media influencer campaigns to trade

Rob Swadosh


Senior Consultant Crisis Communications and Predictive Media Training

Rob Swadosh is a trusted corporate advisor who develops research-based strategies and implements programs designed to manage crises, enhance brand and reputation, heighten consumer awareness, support a company’s business model, and enrich valuation. An accomplished media and presentation skills manager, he tailors customized plans that meet the needs of specific business issues – planned and unexpected. 

Rob has held senior management roles at nationally recognized agencies The Dilenschneider Group, Golin/Harris, MWW Group and Georgeson. He has helped shape iconic brand transformations, and delivered crisis-driven programs for clients including Allstate, Cutwater Asset Management, Danka Business Systems, IBM Services, InfuSystem, Johns Manville, Lincoln Educational Services and The Medicines Company. He co-founded brand consultancy S2 Communications, which developed unique qualitative research techniques to assess the strength of product and corporate brands in commercial and financial markets. S2 played a prominent role in PricewaterhouseCoopers’ groundbreaking “New Realities” response to the Enron/Arthur Andersen accounting industry crisis.

Rob is a summa cum laude graduate of Boston University, and attended the Boston University School of Management and the New York Institute of Finance.