Two Disrupters, One Common Problem
Huss Group has worked with several emerging companies who share the common problem of getting noticed in a crowded field. Most hire us to help them ‘launch’ or place strategic stories with financial publications read by investor audiences. While we feel that most emerging companies need to have resources in order to back up our efforts and leverage story placement, we find that most only have the ability for a short-term engagement. And so we adapt our strategies to meet the client where they are. Here are two examples of recent engagements:
The prolific entrepreneur, Glen Meakem, whose company, FreeMarkets, hit a record IPO in the early 2000’s, is no stranger to a challenge. He’s also a man who loves history and family – something that is being captured every day by our smart phones. The problem is, we’re taking more and more pictures, but printing less. Photo management is an issue for all of us. Glen’s solution, Forever, is the first cloud photo storage desktop and app that guarantees your photos to exist digitally in perpetuity and makes it easy to print, celebrate and organize them. Of course, other companies are promising the same, but the proof is in the fine print and details. Hint: if you’re storing your photos on anything but Forever, get a back up plan. We placed several stories for Forever, including this feature in Barron’s as well as an op-ed by Meakem in the Deseret News, read most widely by their target audience.
Forever, a start-up, has a mission to digitally store our family memories far into the future—and in any format Silicon Valley might throw at us.
Michael Hill Kennedy is one of the world’s top sommeliers, having been the wine director for Eric Ripert’s gem on the Carribean, Blue. At only 31, he decided to become a wine producer because he felt that the traditional wine industry needed an honest dose of nuance. Michael left Blue last year to start Component Wines, becoming the only producer to bottle pure negociant varietal wines, leveraging his relationships with Napa Valley‘s top cult wine producers to bottle the best varietals before they are blended. After being named to Forbes 30 under 30, Huss Group got to work on leveraging more media placement for Kennedy. Here’s a look at a few: