Getting Noticed Today

The Face of PR & Public Affairs Has Changed

There’s one question every institution should ask itself every day: How are we communicating our impact?
The problem is this not only takes time but is more complicated to do in today’s disrupted business and media landscape.  Old-school public relations connected people with major media outlets and placed stories. But today, if a paper or media outlet hasn’t filed for bankruptcy, chances are it’s cash-strapped. What does this mean for PR? The supply of great stories keeps increasing, but the demand is lower because there are fewer traditional reporters. And by the way, those press releases you put out? The media doesn’t read them. An entire new approach is needed.  One that maximizes your owned-media (your website, social media and video platforms). But first, we must define your organization’s key differentiators and make sure you are ready to get noticed. Does your website effectively tell your institution’s story? Do you leverage video and social media to communicate your impact?

Organizational Strategy

Where do you want to be in five years? The first step to effective marketing and communications is to understand if your institution’s strategy is truly on point to meet tomorrow’s market demand. Premo Consultants provides strategic business development solutions that prepare your organization for effective rebranding or public awareness.

Premo Process

  • Discovery & Clientele Analysis
  • SWOT Analysis (Strengths, weaknesses, opportunities, threats)
  • Strategic Business Development Recommendations
  • Strategic Marketing and Communications Rebranding
  • Social & Traditional Public Relations for Lead Generation

By the end of our engagement, your institution is on a strategic business development path that is amplified by comprehensive marketing and communication messages, with effective strategies to get those messages heard.

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Your Challenge

challenge-iconYou need to get a big initiative or effort noticed in order to grow and reach more customers. Your brand reputation is waning — as rivals get attention. You’re busy running your operation and need an expert to develop a business development and PR/marketing strategy and run with it. But you need someone who understands today’s environment and will make it easy for you to get noticed.

Our Solution

solution-iconMany see the changing business and media landscape as a problem, but we see opportunity. Yesterday’s public relations approach doesn’t work in today’s hyper-social environment. So we redefined it. We work with you to discover, communicate and make your initiatives and stories “stick” with the right audiences and those who influence social media. We ensure your social media and other “owned” channels are up-to-date and we gather intelligence from your current and future customers on how much, how often and on what channels they want you to communicate to them. And, when we place those credible media stories, we can leverage them strategically. Reporters and editors tend to ignore emails and press releases, so we reach journalists and brand influencers through untraditional ways such as social media.  Our social PR approach ensures that stories aren’t just “broadcasted” but shared.

We place stories with major media outlets such as Wall Street Journal or Good Morning America, but we don’t forget about niche news sites and blogs with tens of millions of followers.